Roblox is letting game creators sell 3D goods, looks to boost revenue

Sturman says the approach holds promise for Roblox because so many of the games on its platform are made by individuals or small teams. “We have everything on our platform, from studios down to 12-year-olds who have had an incredible idea come out of a summer camp,” Sturman says. Compared to other sectors like self-drive cars, the bar is a little lower for Yakov Livshits these AI tools’ consequences. «No catastrophic events will happen if the generation isn’t good-just click the button and create another one,» he added. Roblox Connect, coming by the end of this year, will use cameras to track facial movements and map them onto avatars in Roblox, enabling avatar chat that’s similar to how Microsoft added avatars into Teams.

Our goal with all of this is to enable everyone, everywhere to bring their ideas to life and to vastly increase the diversity of avatars, items, and experiences available on Roblox. Generative AI is a type of artificial intelligence that can create new content and experiences based on pre-existing data. In the case of Roblox, this means that the game will be able to generate new content such as terrain, buildings, and objects based on the user’s preferences and gameplay behavior. Generative AI has proven to be an incredibly powerful tool in various industries, including gaming.

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«We think you’ll be able to make a lot of amazing things with it. And you’ll love it. But you still have to be a responsible creator.» Roblox’s multistage plan is to have these cross-platform sellable items be applied to avatars, then to objects that could move across experiences, and then even to larger creations and worlds. Generative AI for Roblox could be the accelerator here that Meta’s Horizon Worlds efforts have so far lacked. Roblox has introduced a generative AI conversational assistant to streamline virtual world creation on the popular platform.

At last year’s RDC, we announced our plan to launch Immersive Ads, which we did this year. And while this was a year of learning, we are already seeing early signs of creators—especially our mid- to long-tail creators—earning up to 20 percent from Immersive Ads. Brands are also seeing the impact of these ads as a way to reach their communities more effectively.

Generative AI Business Applications

The chat function continues to see improvements with technical issues being addressed and larger weekly drops of fixes to improve search and answers. This will help them to establish a recurring economic relationship with their users and potentially increase the predictability of their earnings. It will also help ensure users have a steady flow of content that’s relevant to them. Avatars let people represent their identity and how they want to be seen on Roblox, so the company wants users to be able to create a wide range of skin tones, body sizes, hair colors, textures, and styles to enable self-expression. You can check out the 2022 Metaverse Fashion Trends’ Report that highlights the importance of self-expression on Roblox. This includes ID verification, bringing more accountability to creators and publishing requirements that create incentives to motivate creators to publish things that they believe will sell.

With the breadth of immersive content opportunities on Roblox, we also have the unique opportunity to create a generative model for all types of content at once – image, code, 3D models, audio, avatar creation, and more. Assistant builds on the existing use of generative AI on Roblox, which simultaneously lowers the barrier to entry for new or less experienced creators, and enables more established creators to automate tedious, repetitive tasks and quickly scale their work. In both cases, this unlocks new creative opportunities so we all benefit from a more diverse set of ideas, and bigger, more ambitious projects being shared on the platform. Earlier this year, we released Code Assist and Material Generator into beta and we’ve already seen great success with both tools. Since releasing Code Assist, we’ve seen the amount of code generated double compared to our previous autocomplete solution. Creators using the beta for Material Generator, which enables them to generate material variants with text prompts, increased their use of physics-based rendering (PBR) material variations by more than 50 percent compared to creators not using the beta.

Roblox also does quantizing, where it reduces the complexity of the floating-point math. And Roblox does more inferencing on the CPUs based on how the data centers are laid out. When you pick it up, you’ll join your friend directly in Roblox to start an immersive conversation – with your avatar, real expressions, real movement, and real voice. They use an AI model running in the Roblox client to capture your facial expressions via the webcam. This is a lot more efficient than transmitting video around the world and it preserves a measure of privacy, as the images don’t go to a Roblox server or cloud.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

Users can describe environments, objects, lighting, terrain, and interactive behaviors to iterate visually. Roblox is also working on a tool to generate custom 3D avatars from images that can be imported and customized. Roblox also announced work on applying generative AI to its voice moderation to catch real-time violations of its rules. Instead it summarizes audio sequences to understand context and intent versus just keywords.

• First, the tools have to be suited to things a user would create, and how they might fit into an in-experience creation environment.
• By leveraging this technology, game developers can create dynamic environments, unpredictable gameplay scenarios, and even generate content in real-time based on user interactions.
• Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur.
• The article also notes that generative AI will allow for more efficient game development.
• Developers may use generative AI to build games and experiences that are more customized to individual players’ interests and skills.

Currently, the corporate is simply coaching its AI by utilising sports content material that’s within the public area. Leading this effort is Stefano Corazza, head of Roblox Studio—the game’s creator toolkit. Corazza stands in a unique place at the intersection of the metaverse and generative AI, affording him a perspective that could be helpful for marketers interested in navigating one, or more likely both of the spaces. In a huge win for Roblox’s creator economy, the platform will be opening up its Marketplace to all users. Until now, only select users and brands who had been approved as part of Roblox’s UGC Program could list and sell items.

Compared to a previous autocomplete solution, Roblox saw a two-fold increase in the amount of inserted code. Developers using our Code Assist are getting double the amount of code inserted into their experience, saving them time and effort. Sturman said this is a natural evolution of Roblox, where everyday communication with your friends and family is immersive and easy to use. So when CTO Daniel Sturman releases a news article that Generative AI is the future of creation for Roblox, that is big news for AI progress.

While they won’t be able to question the assembled tech experts this week, Schumer and the other hosts will be playing puppet masters off stage. Senator J. D. Vance, an Ohio Republican, says it may be a good thing for all of us to mistrust what we see online. “I’m actually pretty optimistic that over the long term, what it’s going to do is just make people disbelieve everything they see on the internet, but I think in the interim, it actually could cause some real disruptions,” Vance says.

Roblox goes to PlayStation and unveils immersive 3D avatar and voice communication

AI for us isn’t just about creation, it’s also a much more efficient system for ensuring a diverse, safe, and civil community, at scale. As we begin to roll out new voice features, including voice chat and Roblox Connect, the new calling as your avatar feature, and APIs announced at RDC, we face a new challenge—moderating spoken language in real time. The current industry standard for this is a process known as Automatic Speech Recognition (ASR), which essentially takes an audio file, transcribes it to convert it into text, then analyzes the text to look for inappropriate language, keywords, etc.

The way AI affects how players and creators design games, objects and worlds could impact what future metaverse spaces feel like. Roblox is adding more generative AI, including a new AI Assistant for creating and coding, expanding on efforts started earlier this year. The news was announced at Roblox’s most recent developer conference, which is currently taking place in San Francisco.

Sturman says Roblox will tread carefully to ensure that users do not object to having their creations fed into generative AI algorithms. Between Roblox Connect’s cross-platform avatar chat calling and all that generative AI, it’s a lot to take in, especially for me (a dad who watches his kid play Roblox all the time, but never dives in much himself). Then again, I’ve lived in a number of virtual worlds that have slowly vanished, including Microsoft’s shuttered AltSpace VR and PlayStation’s Dreams. And I see my kid playing Roblox all the time while also talking with his friends on FaceTime (Roblox Connect will be limited to ages 13 and up, but much like Meta’s VR age limits, I’m curious how many kids will end up chatting on parent accounts). «So, all of a sudden we’ve created the ability for all the creators and experiences to have calling cards all over them, that you could use to create this web of supply chain and demand.» Stefano Corazza, former VP of Adobe’s AR division and current head of Roblox Studio, explained that the new AI features in Roblox are meant to enhance the productivity of users familiar with coding.